Development
- In the development phase consumer perception (liking) is explicitly linked to concrete product characteristics.
- Consumer liking for different apples was related to detailed sensory attributes (sweet, sour, crispiness).
Aim:
Determine optimal sensorh profiles of apples for different consumer segments.
Preference mapping:
- Liking ratings of 1182 consumers in 3 countries
(The Netherlands, Germany, and Belgium).
- Detailed attribute evaluation with a trained sensory
panel.
Results:
- Optimal profiles were realized for 4 consumer groups.
Thus 4 new apple varieties have successfully been
introduced into the market.
- A model predicting consumer liking from sensory
attribute evaluation.
Information: Marian Geluk
Link to brochure